Kraków, TAURON Arena: Virgin Build’s First Trade Fair

On 26–27 September 2026 Virgin Build, the developer behind the J'Adore series on Sunny Beach, exhibited at an international trade fair for the first time — the Holiday Home Trade Fair at TAURON Arena Kraków, stand A60. The whole team travelled to Kraków.

Two days of conversations with buyers, brokers, financiers and lawyers — and a clear picture of what the Polish market needs for a comfortable, direct dialogue with a Bulgarian developer.

First fair. First city

Until September we worked differently: three residences on Sunny Beach, partner agencies in Poland, Slovakia and Germany, direct sales through our office. Virgin Build had no trade-fair experience — by choice. Track record first, then the stage.

By 2026 the track record is there. J'Adore Secret Garden and J'Adore Dune are completed and lived in; J'Adore Blanc is under construction. It was time to show this in person — not through a partner’s brochure, but ourselves.

Kraków was not a random first choice. Poland is our largest foreign market, and HHTF is the right venue: holiday and investment property, buyers from across the country, developers and agencies from all over Europe.

The full team

Everyone who makes decisions and looks after clients came to stand A60: the company owner, management, the sales department and legal support.

For visitors this meant one simple thing: every question — from floor plans and payment schedules to the fine print of the notarial deed — was answered on the spot, by the person responsible for that answer. No “we’ll check and call you back”.

What we showed

Three residences of one series, three stages of a project’s life.

J'Adore Secret Garden — completed in 2025. 121 apartments, an inner courtyard garden and an infinity pool, two lifts. The complex is alive: owners, rentals, a management company. The last apartments remain in direct sale.

Download the Secret Garden brochure (PDF)

J'Adore Dune — completed, on the front line. A small building with sea views and a handful of final apartments left with the developer.

Download the Dune brochure (PDF)

J'Adore Blanc — the flagship, under construction. Two buildings on a 3,440 m² plot, a pool with gardens, around 500 metres from the beach. Completion — December 2027. Apartments are handed over turnkey, not as a shell: floors, walls, doors, a fully fitted bathroom. Studios from €56,576, VAT included.

Download the Blanc brochure (PDF)

The stand carried brochures for each residence, price lists and sample payment schedules. On screen — footage of the completed residences and visualisations of Blanc.

What we talked about for two days

The most valuable thing at a fair is not handing out brochures but hearing the questions. They came in three kinds.

Why Bulgaria — and why our location

Visitors compared destinations, prices and terms. We talked about what we know. Bulgaria is an EU country: the euro since 1 January 2026, Schengen without border checks, a notarial deed in the buyer’s own name. The annual property tax in the Nessebar municipality is 0.22% of the tax valuation, which is always below the market price; the local acquisition tax is 3%. A flight from Warsaw or Kraków to Burgas takes around two hours, and the airport is thirty minutes from Sunny Beach.

Our location is Sunny Beach, Nessebar municipality: the largest resort on the Bulgarian coast, eight kilometres of beach, a season from May to October, the UNESCO-listed old town of Nessebar ten minutes away. All three J'Adore residences are within walking distance of the sea, in the quiet part of the resort, with our own management company and year-round service. Figures and rules — in our guide to property taxes in Bulgaria.

Download the J’Adore catalogue (PDF)

Ownership rights

The foreign buyer’s biggest fear is “will it really be mine?”. We answered the way our notarial deed reads: an EU citizen buys the apartment in their own name, together with ideal shares of the building’s common parts and the building right on the plot. No intermediary companies, no schemes. Details in our guide to property ownership for foreigners in Bulgaria.

Financing

This is where the most substantive conversations happened — including with Polish mortgage advisers and brokers. Polish banks, as a rule, do not finance a purchase abroad secured on the property itself. What remains is a loan secured on property in Poland, or cash. That is why our developer payment plan drew real interest from professionals, not only from buyers.

Instalments without a bank and without interest

The terms we explained at the stand are the same for every buyer of an apartment under construction.

A first payment at the preliminary contract, the balance in stages over a schedule of up to two years. Interest on the instalments — zero. The price in the contract does not change until the end of the schedule. VAT included. The schedule is agreed individually and written into the contract in the buyer’s language.

For many visitors it was the first time an apartment by the sea became a question of a payment plan rather than a bank approval.

Blanc-2: phase two started on 1 October

Four days after the fair, on 1 October 2026, the second phase of construction of J'Adore Blanc-2 began. What this means for timelines and for buyers — in the next article.

What comes next

Virgin Build’s strategy does not end with Blanc. We are completing the purchase of land next to our residences on Sunny Beach. The next J'Adore projects will be announced in 2027.

For a buyer this means one thing: the developer stays in the location. The management company, the sales department and the lawyers work right here, and do not leave once the building is handed over.

Poland and Bulgaria: why it works

For the fourth year running Poland remains among the largest foreign buyers of property in Bulgaria — alongside the Czech Republic, Slovakia, Germany, Ukraine and others. This is not a trend. It is arithmetic.

In turbulent times money loses value faster than we manage to enjoy the fruits of our work. The logical answer is to put free capital into something tangible, reasonable and versatile. An apartment by the sea is exactly that: your own holidays; a home for friends and family; hassle-free rental through our management company; and resale after a few years of ownership — for a private individual, free of income tax on the sale after three years.

Bulgaria is a jurisdiction that deserves attention. And Kraków is a city we will come back to.

Missed the fair? Come to Bulgaria

Let us be frank: we loved Poland. Lively, warm, substantive conversations, many questions — and many insights for us as well. We left Kraków feeling we had spoken the same language with people, even when there were three languages in the room.

Everything we showed at the stand we will send by e-mail or WhatsApp. Better still — come and see. We are ready to welcome every client, investor and partner in Bulgaria: airport transfer, accommodation for the visit in the J'Adore Secret Garden guest studios, viewings of all residences, meetings with our lawyers and the management company. If you buy, the stay is on us.

We are more than a developer. Full premium-level service — from the first call to the keys, and beyond.

• Form: virginbuild.com/krakow
• WhatsApp / phone 24/7: +359 888 825 933
• E-mail: sales@virginbuild.com

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ArticleApartment Ownership in Bulgaria: What a Foreign Buyer Receives and How the Law Protects the PurchaseWhat the notarial deed records, why the land is not part of the purchase and what a building right is.Read →ArticleBuying an Apartment from a Developer in Bulgaria: What International Buyers Need to Know in 2026A Bulgarian developer’s guide for international buyers: new-build warranties, Nessebar property tax 0.22%, BULSTAT, realistic rental yield.Read →ArticleProperty Taxes in Bulgaria for Foreign Owners — The Complete 2026 GuideComplete 2026 guide to Bulgarian property taxes for foreign owners: purchase, ownership, rental, sale, inheritance. Rates in EUR.Read →

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